I was asked to create a giraffe character to be used as part of the logo for brand Jelly Giraffe. Jelly Giraffe, create knitted products for everyone. Therefore, I had to make sure the giraffe character would appeal to everyone. As you can see, after sketching lots of different styles of giraffes, I finalised the designs down to three different giraffe characters. The final giraffe, is cute and friendly and fits well with the original Jelly Giraffe text logo.