MONOTYPE

A way with words

Brief

 

This is a project created for D&AD New Blood 2015. Using typography as the main visual, create an integrated campaign for a retrospective screening for a director of your choice. Use type to express the feeling and emotion for films.

 

 

Solution

 

With Quentin Tarantino as the director of my choice, the three films I chose for the retrospective screening included Kill Bill, Django Unchained and Pulp Fiction. Splitting Tarantino's name into three, representing each 3 letter for each film. People are then able to scan the print ad using the Cinime app. As an incentive to attend, this gives the user an interactive coupon for a free popcorn upon arrival of the event. To attract film lovers, a moving image advert will be shown in the cinema during the trailers to specific movies.