SPOONFUL OF SUGAR

Tide Creative Project

Brief

 

Use the process of buying a tub of Spoonful of Sugar sweets and create an illustration to simply show this process to make it clear to potential buyers what they need to do.

 

 

Solution

 

I created two simple illustrated versions of the buying process. I wanted to keep it as simple as possible so that it comes across as easy as possible to buy the product. The process is to first buy the bottle, then fill the bottle with sweets and lastly find the sticker that you want in relation to who you are buying the product for. This is shown simply with a bottle, sweets and a green sticker. I first created a colourful design to show that fun aspect of the brand as sweets are joyful and colourful. I also created a white outlined version and this reflects the existing brand identity, so stays true to the brand.

A TIDE CREATIVE PROJECT