WELSH WOMEN'S AID

There's A Difference

Brief

Welsh Women's Aid want domestic abuse to become more recognised, with appropriate services and support to be available to women and children, resulting in the eradication of all forms of violence against women.

Raise awareness of the elements of a healthy relationship in order to prevent another generation of women and children needing to access to Welsh Women’s Aid services

Solution

A three part print campaign compares the behaviour of a loving relationship and an abusive relationship. This makes people aware that there is a clear differrence between the way in which people should and shouldn't behave. Showing clear signs of abuse, people can compare the actions of both images to understand that although they may not see it at first, the abusive side to the image is unacceptable and if people relate to the image they can seek help from Welsh Womens aid.

Team

Myself, Rhiannon Roberts